sy
By GEORGE
F. TAUBENECK S
Learn to live and laugh — thus delay your epitaph
Stories of the Week Happy New Year!
Adventure In a Discount House
Plumbing Football 1960 Balance Sheet Personal
Philosophy for 1956
Stories of the Week
Grand fellow Ed Flannery passes on this intelligence:
A doctor in Hartford, Connec- ticut, has three phones con- nected to his home. One is personal, another business, and the third is listed:
“Dr. So-and-so’s Daughters.”
The harassed father has five popular daughters in his com- bination home-office. Until he installed a private phone for them, his patients couldn’t make appointments.
Happy New Year!
Women come in four sizes— thin, medium, plump, and “Get a load of her!” — American Eagle.
Dear Dope:
New Year’s is at hand again, and here we are without any cards, so we've decided to type a personal greeting.
It’s a chilly evening here in northern Ohio, but cozy enough as we sit by the fire pecking away at the family portable and sipping Martinis. We wish you were here to have one with us, but since you’re not the least we can do is to toast your health and happiness. Soo— time out while we bend our elbows again—to YOU.
We've also taken time out to mix another Martini and while we were out in the kitchen we thought we might as well drink it there and mix another, so you can imagine we're beggining to fee wuite mellow. It’s funny how a vold drink can warm up youre stomach, isn’t it?
Mary was feeling a little dizzy from sitting tto close to the fire so we muxed another Maryini and now our heads are cjear as a bell again. You sijply cannot beat the combina- tion of good gen, vermouth, and stugged olives.
Mayhe we will even singe a caroll or wto to get itno the prOper sprit. This country is good ac evre was even witj the taxes—there ujst isn8t a bettre country.
So here8s to yuor health agan—Ha::Y NEW YAER.
Yoir Frenz, Bill and Buck.
(Concluded on Page 8, Col. 1)
AIR CONDITIONING & REFRIGERATION
post office at Detroit, Mich., under the Act of March 3, 1879. .
issued every Nionday at 450 West Fort St., Detroit 26, Michigan Established 1926 :
=O@=z:
Trade Mark Registered U. S. Patent Office. Copyright 1956, by Business News Publishing Co.
ri~ Sets Final Trade Practice Rules Hearings
WASHINGTON, D. C.—A proposed set of fair trade prac- tice rules for the refrigeration and air conditioning contract- ing industry will get its final hearings this month before ac- tion is taken on the rules by the Federal Trade Commission.
Anyone wishing to present ties views, suggestions, or ob- jections to the 15 rules de- signed to foster and promote the maintenance of fair com- petitive conditions in the indus-
Text of the proposed rules will be found on pages 6 and 7.
try and protect the general public have an opportunity to do so—
On Jan. 6 at 10 am. in the Sheraton-Cadillac hotel in De- troit, or
On Jan. 20 at 10 a.m. in room 332, Federal Trade Commission Bidg. in Washington, D. C.
Views, information, sugges- tions, or objections may also be submitted to the FTC by letter or other means of communica- tion not later than Jan. 20.
The new rules are intended to cover persons, firms, corpora- tions, and organizations en- gaged in the sale and installa- tion of mechanical refrigeration units or systems for industrial
(Concluded on Page 4, Col. 5)
Balance In Copper Supply, Demand Due
NEW YORK CITY—Many in- formed persons in the copper in- dustry are expecting that there will be a balance between the supply and demand of copper during the first quarter of 1956, according to T. E. Veltfort, man- ager of the Copper & Brass Re- search Association.
A few people even believe there may be a slight surplus of supply over demand by the middle of the year.
“Naturally, these predictions are predicated on the assumption that there will be no serious strikes or other interruptions in
(Concluded on Page 17, Col. 5)
Motor Products May Sell Deepfreeze Div.
CHICAGO — Directors of Motor Products Corp., Detroit, will meet early this month to decide on disposition of the fa- cilities of the company’s Deep- freeze Appliance Div., it has been reported.
The directors recently decided to discontinue operation of the division as of March 31.
One report said Motors Prod- ucts plans to sell the plant, ma- chinery, and equipment of the division after Deepfreeze halts production on that date. R. J. Nixon, president of Motor Prod-
(Concluded on Page 4, Col. 3)
“A Look Behind—and
*A Look Behind—and A Look Ahead’
Much of this issue, in particular many of the stories starticg on page 1, might come under the genera! heading: A Look Ahead.”
Many of the stories review the sales accomplishments in the industry during the past year, and others take a look at what can be expected in sales during 1956.
The editors believe that its readers, whose business future depends on the progress of the industry, will find these stories interesting reading.
Air Conditioning Sales To Go Higher
Ar! Reports 5%
Rise In Room
In’56,WamplerSays Unit Shipments
NEW YORK CITY—The air conditioning industry in 1956 will break all previous records for the seventh consecutive year with total sales at retail of about $3.2 billion, is the year- end prediction of Cloud Wamp- ler, chairman and president of Carrier Corp.
The biggest percentage growth will again come in the residen- tial field, with central air con- ditioning installations in homes increasing to about 200,000 for the year at a retail value of nearly $% billion, Wampler predicted.
By 1960 central comfort sys- tems will be installed in well over 14 million homes annually, he believes, and by 1965 this will have increased to 1,150,000 a year with a retail dollar value of about $1% billion. The number of such systems installed an- nually 10 years hence will be about the same as the number
(Concluded on Page 4, Col. 2)
UsAireo to Purchase Jordon Refrigerator
MINNEAPOLIS — United States Air Conditioning Corp. has contracted to purchase for cash all the outstanding stock of Jordon Refrigerator Co. of Philadelphia, David E. Feinberg, president, has an- nounced.
Feinberg said that no changes are planned in the present operations or person- nel of Jordon, which will be operated as a subsidiary of UsAirco.
UsAirco will utilize these new East Coast plant facili- ties for manufacture of cer- tain of its air conditioning products as well as for the regular Jordon equipment line.
WASHINGTON, D. C.—Man- ufacturers’ shipments of room air conditioners for 1955 will be about 1,290,000 units, com- pared with about 1,230,000 units last year, or an increase of 5%, it has been announced by Geo. S. Jones, Jr., managing director of the Air-Conditioning and Re- frigeration Institute (ARI).
“This increase in manufactur- ers’ shipments, coupled with a decrease in inventories of better than 50%, resulted in an over- all 30% increase in retail move- ment during the selling years,” Jones stated.
“The further advances in de- sign and efficiency being incor- porated into 1956 models indi- cate a record-breaking year to come,” Jones predicted.
Remington Plans No Yearly Models
In Window Units
AUBURN, N. Y.—Ten basic models and new policies that feature the Remington program for 1956 were recently presented to company sales representa- tives at the annual sales confer- ence here by the Air Condition- ing Div. of Remington Corp.
Herbert L. Laube, president of Remington, disclosed that the company is extending to its window unit line the policy of no yearly models. The firm adopted a similar policy for its console models several years ago.
It was also announced that reverse cycle units for off-season heating, offered during the last two years in % and 1-hp. sizes, have been discontinued in favor of optional electric heat.
In addition to a pre-season
(Concluded on Page 17, Col. 2)
‘Atomic Energy Era’—What Will It Mean To Our Industry and How Soon?
By Phil B. Redeker
DETROIT — What will the “Era of Atomic Energy” mean to the air conditioning and re- frigeration industry? How soon will the industry feel the effects of developments in this field.
It can be predicted rather easily that the developments that will spring from the peace- ful uses of atomic energy may well affect most every industry and individual homes and life in
those homes. And a recent visit to the Nuclear Engineering Con- gress and Atomic Energy Ex- position held in December in Cleveland pointed up the fact that the practical effects may be felt sooner than the public has been anticipating.
But to get to the direct effects on air conditioning and refrig- eration. Let’s take air condition-
(Concluded on Page 4, Col. 4)
Refrigerator Sales In ’55 To Top 4 Million
NEMA Predicts Freezers To Pass 1.1 Million, Other Products To Gain
NEW YORK CITY—Total in- dustry sales of more than 4 million household refrigerators and more than 1 million home freezers during the year 1955 were forecast recently by the National Electrical Manufac- turers Association here.
This will represent an increase of 10% over 1954 for both ap- pliances.
At the same time, NEMA re- leased figures for refrigerator and freezer sales by member firms for September and the first nine months of 1955.
At the end of the third quarter, refrigerator sales breezed past the 3 million mark while freezer sales hit 579,000 units. This represents a 17% increase over last year for re- frigerators and an 8% increase for freezers.
Refrigerator sales for Sep- tember, at 313,142 units, was 15% ahead of the same month
in 1954 but only slightly ahead (Concluded on Page 18, Col. 5)
Chicago Mart
Opens Jan. 9
CHICAGO — Visitors to the International Home Furnishing Market here Jan. 9 to 20 will find only a few changes in loca- tion among electrical appliance exhibitors.
The Merchandise Mart has announced five new tenants, one move, and one expanded show- room on the eleventh floor, tra- ditional domain of appliance manufacturers.
New tenants are Admiral Corp. in 1191-96, Altorfer Bros. Co. in 1146, Kelvinator Div., American Motors Corp. in 1124- 25, Speed Queen Corp. in 1197-
(Concluded on Page 17, Col. 1)
Carrier ’55 Fiscal Net Is $8,487,220
SYRACUSE, N. Y. — Carrier Corp. recently reported a net profit of $8,487,220 for the fiscal year ended Oct. 31, 1955.
Reflected in this total are the earnings for the same 12-months period of the former Affiliated Gas Equipment, Inc., which was merged into Carrier Corp. as of March 1, 1955.
The net profit for fiscal 1955 amounts to $4.82 per share of common stock as compared with $4.69 per share reported by Carrier Corp. alone in fiscal 1954. Both of these figures are based on the number of shares of common stock outstanding at the end of each period.
During fiscal 1955 completed (Concluded on Page 11, Col. 4)
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Group Discussions To Start Packed Program at NaRDA
CHICAGO — A jam-packed program covering a variety of subjects and featuring talks by several industry executives has been announced by the National Appliance & Radio-TV Dealers Association for its 1956 conven- tion to be held at the Merchan- dise Mart and Conrad Hilton hotel here Jan. 15-17.
The convention will get under way Sunday, Jan. 15, at the Merchants & Manufacturers Club in the Merchandise Mart with group discussions on re- tailer self-analysis, finding and hiring salesmen, trade-ins, costs of doing business, and profitable promotions.
Discussion leaders will be Don Gabbert, Gabbert’s, Minnea- polis; Morris I. Pickus, presi- dent, The Personnel Institute,
RAME
New York City; George Johns- ton, Johnston's, Minneapolis; Richard E. Snyder, NARDA’s economist consultant ; and Robert C. Justis, Justis Bros., Inc., Newport, Del.
Sol Polk, Polk Bros., Chicago, will address the dealers at lunch on “How We Run Our Busi- ness.” A cocktail party will wind up the Sunday session.
Monday and Tuesday sessions will be held at the Conrad Hil- ton. Monday’s program will open with a 7:30 am. breakfast session at which Owen Klepper, appliance sales promotion man- ager of Philco Corp., will speak.
Also scheduled for Monday morning is the president’s ad- dress by H. B. Price, Jr., Price's, Norfolk, Va.; a business meet- ing; and a talk by J. R. Waters,
Convention Scheduled for Jan. 15-17 In Chicago
Monongahela Power Co., Fair- mont, W. Va., and chairman of the Dealer Coordination Com- mittee, Edison Electric Institute, who will discuss the best pro- motional bets for dealers in 1956.
In addition, experts on the various NARDA services will ex- plain the benefits provided deal- ers through the association and answer any questions on the services.
Duncan Menzies, president, of Servel, Inc., and C. 8. Stackpole, managing director of the Ameri- can Gas Association, will tell “How the Gas Industry Helps the Appliance Dealer” at the Monday luncheon session.
Speakers at the Monday after- noon meeting will be C. W. The- leen, manager, Customer Rela-
Gay Se:
Air Conditioning & Refrigeration News, January 2, 1956
tions, Major Appliance Div., General Electric Co.; Emerson Morris, Vice president, National Bank of Commerce, Chicago; E. A. Tracey, vice president, Mitchell Mfg. Co.; and J. A. Milling, president, Howard W. Sams Co., Indianapolis.
Their respective subjects are “How To Sell the New Appli- ances,” “Financing for the Smaller Dealer,” “Air Condition- ing — 1956,” and “Television Servicing.”
The annual banquet will be held Monday night, with Syl- vester L. Weaver, chairman of the National Broadcasting Co., as principal speaker. Other banquet events will be presenta- tion of awards in the “Salesman of the Year’ competition spon- sored jointly by the Ladies Home Journal and NARDA, presentation by Westinghouse of a $500 Christian Dior gown to one of the women in attend- ance, and entertainment.
At the Tuesday breakfast
COIL and BAFFLE Combinat in all STOCK S
for IMMEDIATE
TRIPLE TROUGH BAFFLES
The addition of a third trough—a unique Kramer feature—permits the use of a deeper primary trough and reduces the dripping to a minimum, moaking the baffle practically drip-proof.
Made of non-corrosive metal to last the life of
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For average refrigerator temperatures, 35°F and higher, normal air defrosting can be used. For temperatures between 35° and 32°F, a time clock must be used to insure positive defrost.
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session, the dealers will hear a talk by Ver Lynn Sprague, regional sales manager, Amana Refrigeration, Inc.
The Tuesday morning pro- gram will be devoted to tele- vision and radio. Mort Farr, Upper Darby, Pa., chairman of this session, will lead off the dis- cussions with a report on color TV.
Transistors will be discussed by Cliff Noble, general sales manager, Ratheon; radio sales by James M. Toney, vice presi- dent, RCA Victor; and television merchandising by Dan Halpin, general sales manager, Tele- vision & Radio Div., Westing- house Electric Corp.
Chris J. Witting, vice presi- dent of the Westinghouse con- sumer products group, will be the Tuesday luncheon speaker, and Bert Johnson, Graybar Electric Co., Seattle, Wash., will present an ironer sales skit.
All Tuesday afternoon will be given over to talks by retailers
—-@on a variety of subjects. Speak-
ers and their topics will be: Robert Hopkins, Hopkins-
Smith Co., Hollywood, Fla.—
“Builder’s Sales”; Don E. Root,
ncreased, conventional (wringer) washers leading the gain.
“Norge early in the month introduced a new refrigerator line to distributors, and sales jumped 433% ahead of last year to show the best monthly in- crease in Norge’s 30-year his- tory,” Connell stated.
“Automatic washers were up 78% over a peak month last year. Gas and electric dryers rose 67% and gas and electric water heaters maintained an
even pace with last year’s totals,” he said. Freezers made _ surprising
gains and reached a mark 102% ahead of last year, Connell ob- served. Gas and electric ranges were 19% ahead of the 1954 corresponding period.
Jernigan Interest Sold
DUNN, N. C.—Marvin Godwin has announced his purchase of the interest of Buddy Jernigan in the Jernigan Heating & Plumbing, Inc., air conditioning, heating, and plumbing concern located on East Broad St.
with refrigerators and
sets he} gk MONSTS 1 GP
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6 ° ° ° “this will not affect Trane since building air conditioning mar- * SMI To Hear Data Trane President Believes 1956 Air our full plant capacity will be ket, Minard sad ‘ n to meet demands of the “further brightening Trane’s - O di tant | + vf. non-residential fields.” : o . prospects for the year-—outside . n New Markets Con itioning Sa es May Rise 15 20 0 A substantial factor that will the air conditioning field—will . ’ , tend to push Trane business up be the expected fast pace of con- e- NEW YORK CITY — Curt LA CROSSE, Wis.—An in- company have topped $50,000,- . : ; : ; r, Kornblau, director of research, crease in air conditioning equip- 000 for two consecutive years in sete 3 pomgeg said, naa 5 a me ween hs penne. po$ oy of Super Market Institute, national ment sales in 1956 over 1955 its air conditioning, heating, ae Sr pe staat | oe ao , je _ a y ro -” tot @ ‘ 5- organization of supermarkets, levels may substantially out- ventilating, and heat transfer jen ee ain Sood a me fon =a P ae Aes —_— ~f or will reveal facts about new strip the generally predicted rise equipment, it was pointed out. ont xe resent markets ¥ =, Weisrndinigueic ne supermarkets opened in 1955, at in construction activity, the | Minard cited three factors he P ad P ; Minard said Trane will in- od the top management meeting of president of The Trane Co. be- said will give extra stimulus to He disclosed that the firm will crease ate manufacturing floor eS the organization, Jan. 8-11, at lieves. air conditioning equipment sales be much more active in the com- space 14% during the year with es Palm Springs, Calif. it was an- “There is usually a high cor- in 1956: mercial packaged air conditioner completion of construction now i- nounced by Don Parsons, execu- relation between construction 1. More new buildings than Market in 1956, with the intro- in progress at two of the com- mn tive director. activity and air conditioning ever are being air conditioned. duction of a line of completely panys three plants, La Crosse n, Kornblau’s study, which will Sales,” said D. C. Minard. “But 2. The rate of air condition- redesigned self-contained air and Scranton. e- be completed just prior to the in 1956, with an anticipated ing existing buildings is rapidly conditioning units. E- meeting of top executives in the jump of up to 10% in non- accelerating. Also, one of Trane’s major Bush Names Bolhouse supermarket industry, will re- residential construction, the in- 3. Air conditioning in indus- products, the “CenTraVac,” i- veal trends in store size, build- dustry’s air conditioning sales trial plants for both industrial which is used to supply chilled W. HARTFORD, Conn.—Bush n- ing costs, parking facilities, and Should rise as much as 15 to process and worker comfort water for the air conditioning of Mfg. Co. and Heat-X, Inc. have be over-all size of investment re- 20%.” purposes is an expanding, if large buildings, will be produced announced the appointment of r, quired in a new supermarket. Trane output in 1956 may relatively new, major market. in larger unit sizes. At present Herb Bolhouse as a sales engi- ar Considerable interest js Show one of the largest in- Minard pointed out that the company catalogs 20 basic neer. Reporting to the Chicago ill focused in a new area to be creases in a single year in the authorities foresee sharp rises units, the largest unit rated at district office, he will work out covered by the study: what size 42-year history of the company, in all fields of construction ac- 800 tons. This will put the com- of Grand Rapids, covering the be stores produce the largest re- he added. Total sales of the tivity except residential, but pany even deeper into the big western Michigan area. “« turn on investment and under” = | a. FREY oP ap — what circumstances is it advis- "I able for operators to develop and “al build their own shopping cen- ters. t, ieee | oh OR FREON fW} ASME ND SIMINA 3 NB National Board Certified LEFRIGERANTS ' All Henry Relief Valves in the sizes and types ‘relief valve has the Henry 4 trolled Cushion” cup seat disc listed below are constructed in accordance fuction which prevents pot allege a ae with the standards of the ASME, In addition hb provides positive relief at : : @ermined set pressures. Brass these valves are stamped NB to indicate ction. Sizes (inlet x outlet) fos OST 1 % 2. National Board Certification as to capacities, oli ” F.P.T. x 1” F.P.T. 7. ng, or combination heating and : cooling. Manuals 9, 10, and 11 Type 523 Straight- | FOR AMMONIA | - will xe used to assist in the lay- Through Relief Valves h out of these problems. or 3. A commercial building. De- “Controlied cushion” cup seat Angle Relief Valve es sign studies will be made for des comets Has soft metal alloy seat and push rod for ar heat gain and air distribution emergency reseating. Stainless steel crim, a- for commercial cooling and Sizes (inlet x outlet) 2” F.P.T. x %" s- proper ventilation. F.P.T.; ot F.P.T. x 1” F.P.T.; and i” College short cou howe —_ F.P.T. x 144” F.P.T. Ip been scheduled as follows: Angle Relief Vaive st Mississippi State college—Jan. i th rs 16-19; Oklahoma A & M college This forged bross nage mapteceteugi =: ic —Feb. 20-21-22-23: Purdue uni- valve is available furnished at any desired pressure in versity—March 7-8-9-10; Mich- an dane Caeee setting in the range of 50-350 P.S.I, , - : : ; outlet) 4" M.P.T. x 8 igan State university—April 2- %’” Flore end 3-4-5. %” O.DS. x %” Write us for data sheet #AE-14303 1g North Dakota State college— 0.0. showing new increased capacity To April 9-12; Iowa State college— ratings of these Henry relief valves b- April 16-17-18-19; Penn State See your Henry wholesaler for os university — March 28-29-30; ; these certified relief valves. 4 Syracuse university—April 4-5- ; = 6; Long Island T & A Institute, = = i") University of the State of New a f i York—latter part of April. HEN RV VALV E Cc oO. Sw For further information and ‘ in ; Melrose Park, lil. (Chicago Suburb) ae of advance registration, write the Coble: HEVALCO, MELROSE PARK, ILLINOIS canta ah - registrar of the college con- & piel page A bape da > Specialized Manufacturers of the Complete Line of Relief Valves o loca n mos ' - cases the college will arrange | for Refrigeration and Air Conditioning
Air Conditioning & Refrigeration News, January 2, 1956
for rooms if requested.
For
more information about products advertised on this page use Information Center, page 14.
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Group Discussions To Start Packed Program at NARDA Convention Scheduled for Jan. 15-17 In Chicago
CHICAGO — A _ jam-packed program covering a variety of subjects and featuring talks by several industry executives has been announced by the National Appliance & Radio-TV Dealers Association for its 1956 conven- tion to be held at the Merchan- dise Mart and Conrad Hilton hotel here Jan. 15-17.
The convention will get under way Sunday, Jan. 15, at the Merchants & Manufacturers Club in the Merchandise Mart with group discussions on re- tailer self-analysis, finding and hiring salesmen, trade-ins, costs of doing business, and profitable promotions.
Discussion leaders wil! be Don Gabbert, Gabbert’s, Minnea- polis; Morris I. Pickus, presi- dent,
RAME
The Personnel Institute,
New York City; George Johns- ton, Johnston’s, Minneapolis; Richard E. Snyder, NARDA’s economist consultant ; and Robert C. Justis, Justis Bros., Inec., Newport, Del.
Sol Polk, Polk Bros., Chicago, will address the dealers at lunch on “How We Run Our Busi- ness.” A cocktail party will wind up the Sunday session.
Monday and Tuesday sessions will be held at the Conrad Hil- ton. Monday’s program will open with a 7:30 a.m. breakfast session at which Owen Klepper, appliance sales promotion man- ager of Philco Corp., will speak.
Also scheduled for Monday morning is the president’s ad- dress by H. B. Price, Jr., Price's, Norfolk, Va.; a business meet- ing; and a talk by J. R. Waters,
Monongahela Power Co., Fair- mont, W. Va., and chairman of the Dealer Coordination Com- mittee, Edison Electric Institute, who will discuss the best pro- motional bets for dealers in 1956.
In addition, experts on the various NARDA services will ex- plain the benefits provided deal- ers through the association and answer any questions on the services.
Duncan Menzies, president, of Servel, Inc., and C. 8S. Stackpole, managing director of the Ameri- can Gas Association, will tell “How the Gas Industry Helps the Appliance Dealer” at the Monday luncheon session.
Speakers at the Monday after- noon meeting will be C. W. The- leen, manager, Customer Rela-
Air Conditioning & Refrigeration News, January 2, 1956
tions, Major Appliance Div., General Electric Co.; Emerson Morris, Vice president, National Bank of Commerce, Chicago; E. A. Tracey, vice president, Mitchell Mfg. Co.; and J. A. Milling, president, Howard W. Sams Co., Indianapolis.
Their respective subjects are “How To Sell the New Appli- ances,” “Financing for the Smaller Dealer,” “Air Condition- ing — 1956,” and “Television Servicing.”
The annual banquet will be held Monday night, with Syl- vester L. Weaver, chairman of the National Broadcasting Co., as principal speaker. Other banquet events will be presenta- tion of awards in the “Salesman of the Year” competition spon- sored jointly by the Ladies Home Journal and NARDA, presentation by Westinghouse of a $500 Christian Dior gown to one of the women in attend- ance, and entertainment.
At the Tuesday breakfast
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session, the dealers will hear a talk by Ver Lynn Sprague, regional sales manager, Amana Refrigeration, Inc.
The Tuesday morning pro- gram will be devoted to tele- vision and radio. Mort Farr, Upper Darby, Pa., chairman of this session, will lead off the dis- cussions with a report on color TV.
Transistors will be discussed by Cliff Noble, general sales manager, Ratheon; radio sales by James M. Toney, vice presi- dent, RCA Victor; and television merchandising by Dan Halpin, general sales manager, Tele- vision & Radio Div., Westing- house Electric Corp.
Chris J. Witting, vice presi- dent of the Westinghouse con- sumer products group, will be the Tuesday luncheon speaker, and Bert Johnson, Graybar Electric Co., Seattle, Wash., will present an ironer sales skit.
All Tuesday afternoon will be given over to talks by retailers
on a variety of subjects. Speak-
ers and their topics will be: Robert Hopkins, Hopkins- Smith Co., Hollywvod, Fla.— “Builder’s Sales”; Don E. Root, Root Appliance Co., Cleveland
—‘Appliance Dealer Profits from Detergent Sales’; Gross Williams, Jr., Shreveport Re-
frigeration Co., Shreveport, La. —‘Let’s Understand Our Busi- ness Terms’; Tom Carmichael, Burns & Carmichael, Seattle— “How and When To Have a Sale”; and John K. Mooney, Broyles Electric Co., Marion, Ind.—“Formula for Profit.”
A women’s program has also been arranged.
Refrigerators, Washers Lead 101%" Norge Nov. Jump over Same’54 Date
CHICAGO — Sales of Norge home appliances in November climbed 101% above November, 1954, to set an all-time high for the month.
“Outlook for a record fourth quarter and a $130,000,000 year is excellent,”’ R. C. Connell, vice president of sales, Norge Div., Borg-Warner Corp., declared re- cently.
Sales for all appliance lines increased, with refrigerators and conventional (wringer) washers leading the gain.
“Norge early in the month introduced a new refrigerator line to distributors, and sales jumped 433% ahead of last year to show the best monthly in- crease in Norge’s 30-year his- tory,” Connell stated.
“Automatic washers were up 78% over a peak month last year. Gas and electric dryers rose 67% and gas and electric water heaters maintained an
even pace with last year’s totals,” he said. Freezers made _ surprising
gains and reached a mark 102% ahead of last year, Connell ob- served. Gas and electric ranges were 19% ahead of the 1954 corresponding period.
Jernigan Interest Sold
DUNN, N. C.—Marvin Godwin has announced his purchase of the interest of Buddy Jernigan in the Jernigan Heating & Plumbing, Inc., air conditioning, heating, and plumbing concern located on East Broad St.
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